When the current 20-somethings get old, there’s going to be a whole bunch of little old ladies who are delighted of their hair going white so they no longer have to bleach it to dye it pink, green or blue.
20-somethings? I’m in my 30s and starting to go grey/white haired already and IT IS THRILLING FOR EXACTLY THIS REASON.
Although of course, white hair is a different texture to bleached hair and might still need a bit of bleach to make it porous enough to REALLY absorb dye well.